SMEs H&B Brand Nurturing Program <CJ ONCUBATING>

In 2023, CJ ENM launched the ‘CJ ONCUBATING(CJ ONSTYLE+Incubating)’ program to secure new growth drivers and foster cooperative growth with small and medium-sized H&B(Health & Beauty) brands possessing differentiated products and technologies.

Brands that are selected through CJ ONCUBATING’s selection process are provided with an expansion in sales channels through CJ ONSTYLE’s systematic incubation process and marketing support from external partners that amounts to KRW 50 million a year. CJ ONSTYLE fosters innovative brands through integrated marketing based on multi-channels including TV and mobile platforms.

In 2023, the CJ ONCUBATING program operated two batchs, selecting a total of 9 brands including 4 in the first batch and 5 in the second batch. The Commerce Division invested in ‘Rawga’, the operator of ‘Plant’, a plant-based collagen inner beauty brand selected in the first round, to organize customized promotion and quality improvement sessions. We also discover and invest in promising start-ups such as ‘THENEWGREY’, the only senior content production company in Korea with active senior influencers. Also the third batch, which was selected in 2024, further strengthened the selection targets and support benefits with the opportunity to obtain priority to review up to 400 million won in start-up subsidies and equity investments. In 2025, a total of 25 companies are selected for the fourth batch and be supported with professional advice for overall corporate management as well as brand development through joint operation with the Seoul Creative Economy Innovation Center.

Moving forward, CJ ENM will further expand our investment portfolio to solidify our one-platform strategy and secure new growth drivers for the future.